Foundation for Chiropractic Progress - The Campaign for Chiropractic Continues to Connect with Doctors of Chiropractic all Across America and Canada, too!

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The Campaign for Chiropractic Continues to Connect with Doctors of Chiropractic all Across America and Canada, too!

Date: 12/05

The list of monthly contributors to the Foundation for Chiropractic continues to increase every day. With each delivery of mail, we are encouraged that our message is taking root in the minds and hearts of the profession. This Campaign for Chiropractic is a campaign for all Doctors of Chiropractic and the responses we have been receiving have been overwhelming and gratifying to the Foundation board members. To those who have already contributed with a monthly pledge, we thank you. To those doctors who have not yet contributed, we know in time you will because of the positive message we are planning to present to the consumer in 2006.

The Campaign for Chiropractic is a three phase project. The initial phase was the national research of your profession. The research yielded some important data that has assisted us in developing a marketing theme that will awaken the consumer to the excellent care they are missing by not visiting a Doctor of Chiropractic on a regular basis.

The second phase is our communication to the doctor and their respective associations and to the chiropractic suppliers and service companies. In this phase we have developed prototype materials for your review, and we also have created an electronic infrastructure to keep you updated and informed on all happenings at the Foundation for Chiropractic Progress. I guess you can say we have made excellent progress the past six months in that we now have twelve print ads and twelve radio commercials that offer a simple message to the consumer, that message. “Think Again – Think Chiropractic!” The theme will give to the consumer a reason why they should consider chiropractic care for themselves and their family when life’s many health issues confronts them.

The third phase is the carefully planned placement of ads on the radio and in markets where consumers are most likely to read or listen about their healthcare needs. The F4CP board is monitoring all ads and scheduling to insure we obtain maximum exposure for the chiropractic profession nationally.

When Mr. Greenawalt created this Foundation in November 2003, he did so with passion and belief that we can make a difference for the profession if we create a unified message that will resonate with the public and result in an increase in market share for the Doctor of Chiropractic.

If you have not yet supported the Campaign for Chiropractic with a monthly contribution of $100, we are asking for your support and commitment over a five year period so that the theme and the change in market share will be realized.

Mr. Greenawalt clearly stated two years ago that this is something the profession has wanted and so desperately needs if we are going to place the Chiropractic Profession where it should be in today’s health care market!

Now is the time to work as one profession to promote one unified message – if we do not do this for the profession no one will do it for us!

Think About this message and Then Think Again with your support of the F4CP with a monthly deduction to keep this vision alive!

Gene G. Veno