Press Release 9-26-06

NCMIC Speaks Out About The Campaign
“Why has NCMIC made such a serious commitment to the Foundation?...”

Foot Levelers, NCMIC Each Donate $1 Million to Campaign for Chiropractic
"Foot Levelers, Inc., and NCMIC Group have committed to contribute $1 million apiece over a five-year period to the Foundation for Chiropractic Progress..."

Connecticut Chiro Assoc. Votes to Support F4CP
“Providers can no longer depend upon...”

Trusted Voice Testimonial
"The decision to support the Foundation was easy..."

FOR IMMEDIATE RELEASE

Foundation for Chiropractic Works with PR Firm

The Foundation for Chiropractic Progress is pleased to announce a new relationship with CPR Strategic Marketing Communications (CPR). A healthcare and life sciences focused marketing communication agency, CPR was selected to articulate and develop public relations communications initiatives for the Campaign for Chiropractic. The agency was recommended strongly by one of their clients - Dr. Bob Hoffman, president of The Masters Circle.

Laura Carabello, Chief Creative Officer for CPR, has more that 25 years experience in marketing strategy, planning and corporate communications. She has gained industry recognition for her role in the development of programs and campaigns for national and international corporations, serves as an advisor to public, private and not-for-profit entities, and has been invited by the U. S. Federal Trade Commission to testify on healthcare advertising and marketing

"CPR is grounded in high-powered media relations and market communications, with 25 years of experience in helping healthcare professionals, organizations and companies to achieve favorable positioning, said Laura Carabello. “Our entire team looks forward to working with the Foundation for Chiropractic Progress, with high expectations for boosting the image of the chiropractic community and elevating public confidence in the chiropractic approach to health and well being. We are truly honored to be a part of this initiative and anticipate stellar results."

CPR will provide the Foundation with public relations services including a media tour with the New York media, both print and electronic, utilizing Sarah Harding as the spokesperson. They will continue the initiatives to help the Foundation generate positive press.

About CPR

Founded in 1981, CPR draws upon its firm understanding of the challenges and successes of the healthcare industry to deliver strategically guided public relations, advertising and interactive services to a wide variety of established and emerging organizations.

Their solutions draw directly upon the over 100 years of combined healthcare experience to provide innovative and effective corporate and product communications campaigns. For more information, please visit www.cpronline.com.

About The F4CP

The Foundation for Chiropractic Progress represents a cross section of the chiropractic and vendor community with the goal of increasing the public’s awareness of the benefits of chiropractic.

Since July, the campaign has advertised in such prominent publications as Sport’s Illustrated, U.S. News and World Report, and Newsweek.

Every dollar received from vendors and doctors will go directly to the advertising/public relations campaign. We invite you to join the Foundation and build on the positive press of this campaign. There is one and only one goal: The advancement of the profession.

If you wish to make a pledge and/or contribution to the Foundation, please visit www.foundation4cp.com. Contributions are also received at P.O. Box 560, Carmichael, California 95609-0560