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SEPTEMBER NEWSLETTER This months issue includes the following achievements:
"Like" our Facebook - Receive a FREE Gift! For those of us who can remember the excitement of receiving our first fax or using a typewriter to assist in editing, Facebook is quite an experience to embrace. But realistically, Facebook has grown to be equally or more valuable than print ads in significantly growing the F4CP's mission: to generate positive chiropractic messages. With every new individual that embraces Facebook, specifically the F4CP's fan pages, a stream of positive chiropractic messages are generated. If you are one that falls into the category of not understanding Facebook, dip your toe into the water. We did, and the water is fine! If you are already familiar with Facebook, be sure to visit the F4CP fan pages frequently. Every week, the F4CP will update our Facebook fan pages with new marketing materials. Please visit our fan pages at the links below and receive a local/social marketing guidebook, written explicitly by experts at Foundation, and exclusive health tips provided by Dr. Mike Flynn. Foundation for Chiropractic Progress Fan Page Staying Healthy with Chiropractic Care Fan Page Available to monthly contributors only, the F4CP has developed a new 13-minute video specifically intended for patient reception rooms or lay lectures. This video incorporates several of the F4CP's public service announcements along with interview clips of General Halstead sharing her personal experience and support for chiropractic. This video will be featured on the Foundation’s website, www.f4cp.com within the next week for those interested in viewing. In addition, downloading the file will also be permitted with utilization of a special password. Please contact Foundation representative, Skye B. at: assistant@foundation4cp.com, for the password. Or receive a mailed copy of the DVD for $4.00, alternatives are as follows -- call our toll-free number at: 866.901.F4CP (3427) to provide a credit card number or send a self-addressed envelope with a check made out in the amount of $4.00 to the Foundation at the following address: P.O. Box 560, Carmichael, California 95608. Help Select F4CP's New Spokesperson The F4CP manages your Public Relations Campaign. The Foundation has enlisted in the help of its supporters to determine its next high-profile spokesperson. Below are the current results: A) Jerry Rice - 120 B) Carrie Ann Inaba - 61 C) Tim Duncan - 70 D) Jim Caviezel - 37 E) Lou Ferrigno - 24 F) Others - Recommend a celebrity patient If you wish to select and submit a candidate to join the nationwide campaign for chiropractic as an F4CP spokesperson, send your selection to: lkennedy@cpronline.com. Thank you, we greatly appreciate your feedback! Best-Selling Author Joins the team of F4CP Spokespersons Howard Wasdin, DC, former Navy Seal and author of the New York Times best-seller, "Seal Team Six: Memoirs of an Elite Navy Seal Sniper," has joined the F4CP as our newest spokesperson. During FCA's National Convention and Expo. 2011, Dr. Wasdin engaged in a 15-minute presentation and book signing where he publically announced his support of the F4CP. In addition, he volunteered to be involved in the filming of a new F4CP TV public service announcement. Dr. Wasdin's best-selling book, "Seal Team Six", has appeared on the NY Times top best-seller list for 16 weeks and has been translated in 14 languages. This book is available online and in all major book stores for purchasing. SCRIPS President Joins the Foundation Board The F4CP is pleased to announce the addition of Earl DeCarli, president & CEO, Scrip Companies, to its Board of Directors. Presently, the following industry leaders serve as Foundation Board Members: Kent S. Greenawalt, president, Foot Levelers Dr. Gerard W. Clum, president, Emeritus, Life West Chiropractic College Don Petersen, publisher, Dynamic Chiropractic Dr. Mike Flynn, president, World Federation of Chiropractors Dr. Tom Klapp, member of Life University Board of Regents Joe Doyle, publisher, Chiropractic Economics Dr. Fab Mancini, president, Parker University Dr. Mickey Burt, executive director, Palmer Chiropractic College Alumni Dr. Mark Zeigler, president, Northwestern Health Sciences University Dr. Mark Sanna, president, Breakthrough Coaching Dr. Carol Ann Malizia, international speaker, Functional Wellness Consultant and president, GirlsGalsGurus Marshall Dahneke, president, Hygenic Corp Dwayne Bennett, executive vice president, Foot Levelers Charlie DuBois, president, Standard Process Eric DeCarli, president, Scrip Companies Special Newsletter Designed for State Legislators Available to State Associations As announced last month, the Foundation has developed a template for a newsletter that all state associations can send to members of its legislature as a way to educate them on chiropractic. The newsletter will incorporate the positive messages contained in the Foundation’s public service announcements, press releases, etc. It will also include a self-addressed envelope for state association to personalize. The newsletter is planned to be distributed eight times annually with the first issue expected to be released in October. If you wish to view a sample, please visit contact Lauren Kennedy at: lkennedy@cpronline.com. White Paper on Medical Home Model Available Are you familiar with the medical home model, better known as the Patient-Centered Medical Home (PCMH)? Do you know it is included in the recent healthcare bill, Patient Protection and Affordable Care Act, and is expected to be the next model for primary care delivery? Do you know that over 14,000 PCMHs have been certified by NCQA, listed at: www.recognition.ncqa.org? Do you know that the Doctor of Chiropractic has a valuable position within this model, and with the proper education and communication steps can be integrated into local PCMHs? Fortunately, the F4CP is aware of all of the mentioned items above and in conjunction with Discern Consulting has prepared a white paper entitled, "The Role of Chiropractic Care in the Patient-Centered Medical Home," that provides the essential tools needed to get involved in this next phase of healthcare delivery. Please view the document on the Foundation website: www.f4cp.com. Or consider attending the Foundation sponsored webinar scheduled for October 4, 2011 at 1 p.m. est., to learn more! White Paper Communicated to the Employer/Healthcare Communities Beginning this month, the Foundation will initiate a major distribution push of its newly released white paper to mediums within the employer/healthcare communities. September 6, 2011 - A press release is circulated to major media nationwide via Business Wire. November 7-9, 2011 - The Foundation will sponsor lead consultant to its paper, Guy D'Andrea, MBA and managing partner of Discern Consulting, during a featured workshop at the National Business Coalition on Heath Fall Forum in Phoenix, Ariz. During the NBCH Forum, the Foundation will also be exhibiting and both Dr. Gerard Clum, a contributor to the paper, and Dr. Bill Updyke, who works for a Fortune 100 company in Silicon Valley, Ca. with one of the largest U.S. on-site health care clinics, will be in attendance. October 2011 - January 2012 - The Foundation will advertise the paper in the following prominent healthcare publications:
The Foundation is planning to host two upcoming webinars as continuation to its 2011 series. The first will take place on October 4, 2011 at 1 p.m. EST and will feature a panel discussion on the Foundation's newest white paper, "The Role of Chiropractic Care in the Patient-Centered Medical Home." The program is intended to further educate and provide guidance to attendees on the role of the Chiropractic Doctor in the medical home model and how to get involved in local PCMHs. The panel will include a dynamic team of experts that have helped to contribute to the paper. As of now, confirmed guests are: Laura Carabello, Dr. Gerard Clum, Dr. Michelle Maiers and Guy D'Andrea. This program will be free for monthly contributors only; all others will need to pay $20.00, which will be contributed directly to the Foundation. To register and/or submit payment for the program, please click the links below. Upon registering, all monthly contributors and paid registrants will be granted access. This program is one that every Doctor of Chiropractic will want to listen in on, the PCMH is the next phase in primary care delivery and this will be your ticket to success! The second webinar will take place on November 15, 2011 at 1 p.m. EST and will feature the Foundation's recently appointed Social Marketing Consultant, Dr. Jason Deitch. With years of experience in chiropractic and the social media world, this program will deliver attendees with the tools to build your practice in social marketing arenas, such as Facebook. To learn more details and register for this upcoming presentation, please look to next month's newsletter. General Halstead's Room Dedication at the Thayer Hotel in West Point, NY If you live in the New York, New Jersey or the Connecticut area, you may be interested in attending General Becky Halstead's room dedication ceremony at the Thayer Hotel at West Point, NY. As mentioned in last month's newsletter, the dedication will occur on November 2, 2011 at 6:00 p.m. EST. Such honors are reserved exclusively for distinguished graduates of West Point, including: General Douglas MacArthur, General Barry McCaffery, General David Petraeus and more. Halstead's acknowledged sponsor is the Foundation for Chiropractic Progress, though funding was specifically provided by the following companies: Foot Levelers, Standard Process, Performance Health, Northwestern Health Sciences University and Parker University. Attendees will include both military dignitaries, like the Superintendant of West Point, and many representatives of the chiropractic profession. If you reside near the West Point area, you should plan to attend this historic celebration. Please look to the Foundation's website for an invitation and RSVP details. Every month the Foundation receives contributions from over 2,100 monthly supporters as well as from state associations, vendors and colleges. Some of them, because of their exceptional donations, deserve special recognition. This month the Foundation has chosen to recognize the following supporters: Palmer College of Chiropractic, Davenport, Iowa, Class of May 2011 - $1,500 Virginia Chiropractic Association - $5,000 Foundation Presence in Employee Benefit Plan Review and Ok! Magazine This past month, the Foundation has achieved attention by two major publications - Ok! magazine and Employee Benefit Plan Review. Since inception, a main goal of the F4CP is to have media personnel reach out when looking for input from chiropractic professionals. In the case of OK magazine, this is exactly what happened! An editor authoring a story on TLC's hit series, "Toddlers and Tiaras", was in need of a positive chiropractic quote and he reached out to the Foundation. Presently, the following quote by Gerard Clum, DC and F4CP spokesperson, is being read nationwide. "Chiropractic care for children is a routine and common practice for many families. While most people think of chiropractic care for neck pain or low back pain, many chiropractors and parents appreciate chiropractic care as an important element of a healthy lifestyle and an orientation to wellness in general. With adults or children, if the chiropractor finds restricted motion or other imbalances when palpating the spine or other joints, then a chiropractic adjustment is appropriate." Dr. Gerard W. Clum, Spokesperson, Foundation for Chiropractic Progress In addition, a byline article authored by Gerard Clum, DC, regarding the financial, clinical and patient value of chiropractic care, will be featured in an upcoming edition of Employee Benefit Plan Review. A final date for publishing has not yet been established; though look to next month's newsletter for an update. Foundation National Ad Placement Schedule for 2011 The Foundation continues to place ads in major publications throughout the country. Here is a list of placements since June and the current plan moving forward. We are still finalizing the ad placements for Jerry Rice where we want to take advantage of the football season. July/August - A full-page F4CP ad featuring a peer-reviewed study on the benefits of chiropractic for cheerleaders appeared in American Cheerleader July 8-12 - A full-page F4CP ad featuring Jerry Rice appeared in MLB's All-Star Publication. This publication will be sold on the MLB website until all copies have been purchased. August 24th - A half-page ad featuring Jerry Rice appeared in USA Today. August 30th - A full-page ad of Jerry Rice will appear in Newsweek. Week of September 5th - A half page ad will appear in the Wall Street Journal featuring the new Foundation Ad on cost-effectiveness. This will be placed right before our participation at the CDHC West Forum scheduled for September 15-16 in Denver, Colorado. We will be exhibiting and sponsoring Dr Niteesh Choudhry as a speaker. Week of November 1st - A half page ad will appear in the Wall Street Journal featuring the Foundation's newest ad on Medical Home Model. This will be placed right before our participation at the National Business Coalition on Health Conference scheduled for November 7-9 in Phoenix, Arizona. We will be exhibiting and sponsoring Guy D'Andrea, author of the Foundation's white paper on the chiropractic role in Medical Home Model. Week of November 7th - A half page ad in will appear in the Wall Street Journal featuring a Foundation ad regarding workers comp and cost-effectiveness. This ad will be placed prior to the week of our participation at the AHIP Conference, November 14-16 in Chicago, IL. We will be exhibiting and sponsoring Bruce Sherman, MD, FCCP, FACOEM, Corporate Medical Director, Whirlpool Corporation and co-author of the Foundation's white paper on the value of chiropractic care in value-based design. We are also looking to schedule ads featuring Jerry Rice in sports-related publications toward the end of this year. Help us decide by casting your vote on our Facebook! Recent Press Releases Distribute The Foundation has released three new press releases within the past month and will be distributing several more before the end of September. The first release announces the appointment of Earl DeCarli to the Foundation's Board of Directors. As an experienced healthcare professional, the Foundation is confident he will bring new initiatives to the table. To read this release in its entirety, click here. The second, which has actually been developed into two versions to specifically target both the chiropractic and employer communities, details the Foundation's latest white paper, "The Role of Chiropractic Care in the Patient-Centered Medical Home." To view the version specific to the chiropractic community, please click here. The third release distributed this month announces the support of Dr. Howard Wasdin, a decorated national hero who now finds reward in helping patients with chiropractic care. Dr. Wasdin will serve as a new spokesperson to the Foundation, publically announcing his support during speaking engagements and attending several events on behalf of the Foundation. To view this complete release, along with all others, please visit the Foundation's website, www.f4cp.com. The Foundation is currently in the early production stages for two new TV public service announcements. The first features Dr. Howard Wasdin, former Navy Seal and author of "Seal Team Six: Memoirs of an Elite Navy Seal." This TV spot is expected to air nationally in 2012 and features a personal testimony of Dr. Wasdin on the value of chiropractic care. The second, expected to be completed before the close of 2011, will feature pro-football tight-end, Tony Scheffler and team DC for the Detroit Lions, Dr. Sol Cogan, as they share they value of chiropractic care for professional athletes. Presently, the Foundation has produced nine TV public service announcements that all address the value of chiropractic care. Please look to the Foundation's website to view materials, www.f4cp.com. Dancing Matte Release Sciatica Matte Release Aaron Rodgers Matte Release Washington Redskin Cheerleaders - Matte Release Backpack Safety - Matte Release Jerry Rice - 30 second radio PSA Halstead - 60 second radio PSA Driving Safety - TV PSA Washington Redskin Cheerleaders - TV PSA Nutrition - TV PSA Backpack Safety - TV PSA General Halstead - TV PSA Jerry Rice - TV PSA Where to Expect Foundation Representatives in September September 10th: Colorado Association Convention - Dr. Howard Wasdin presents September 15-16: CDHC Solutions Forum West - Foundation exhibits and sponsors speake September 15-16: Tennessee Chiropractic Association Convention - Foundation exhibits and presents September 15-17: Master Circle Super Conference Foundation presents September 15-16: CDHC West Forum - Foundation exhibits and sponsors speaker September 29th: National University of Health Sciences - Foundation presents September 30th: Logan Chiropractic College - General Becky Halstead represents the Foundation The continued growth of the Foundation is dependent on more doctors getting involved. All of the monthly contributors can be found at the website by name, not amount. Encourage your list of contacts to join you in seizing this opportunity. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the value in chiropractic care!!
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Update on Foundation Activities
